Dairy Farmers
of Wisconsin
When the Dairy Farmers of Wisconsin (formerly the Wisconsin Milk Marketing Board) needed a rebrand we turned the focus to the farmers in their cooperative. Celebrating the makers with a dash of visual nostalgia, we embraced the belief that we want to know where our food comes from – and that strong farms create even stronger communities.
Some board members were hesitant about a general redesign, skeptical of anything new… but they were in for a big surprise. The farmers were excited and rallied behind the new name and essence, proudly sporting all the SWAG. Some even asked to paint the new logo on their barns (and doesn’t get any better than that).
The Details
My role included: Art Direction, design, and copywriting while at Sockeye. Creative Direction by Randall Schoonover. Hannah Carlton and Heather MacDonald’s project management skills kept it all on schedule. Design Production by Vern Gutierrez
In collaboration with
Agency: Sockeye
SWAG: Oregon Screen Impressions
Photographer: Dina Avila
Shoot Stylist: Anne Parker