Footloose + Fancy Freelance
Art Direction + Design
Scroll to view the collection of work. Click images for the full projects.
TOMS
A brand refresh to reconnect TOMs with their OG consumers. Capsule wardrobe color palettes, a fresh take on typography, and a new lockup do some heavy lifting as we elevated the brand into its next chapter.
Coach x WNBA
As Coach became the first-ever luxury partner of the WNBA, Revery became a partner to Coach. What an epic time in women’s sports — this was a fun one.
Salt & Straw
Harvest Fest Series
Creating a campaign that looks as good as it tastes. Assignment: Ice cream meets Stars Hollow. IYKYK.
Making Portland chocolate a little more Portland, and the packaging a lot more delicious.
Moonstruck
The C. Baldwin Hotel
If you built a city but couldn’t legally sign your name – could history remember you?
Building a visual identity system to include Mattel's top 30+ brands was no small feat.
I partnered with Nemo to create an intricate pattern filled with delightful discoveries and fun surprises throughout.
Play is the Way
The Blackstone
Hotel
Once a hotspot for JFK and Al Capone, The Blackstone had a rich history ready for reviving.
The Eye Love Project
A celebratory roaming installation that is truly a sight to behold.
Lifeworks Northwest
Because mental wellbeing is a right, not a privilege.
Dairy Farmers
of Wisconsin
Giving the dairy farming families of Wisconsin pride – in where they live, and what they do.
Portland International
Film Festival
An international film festival annually held in Portland gets a sweet look.
A beloved, albeit mismatched brand needed to family all its offerings in a holistic way while honoring its heritage.
Tillamook
Rebranding the best carrot cake in town.
We even found the perfect paint, appropriately named Fondant.
Baker & Spice
Full Sail
In a crowded beer aisle, it’s crucial to cut through all that noise.
Smithworks Vodka
Life is what you make it. Smithworks makes American vodka.